I have already wrote about how great Photoshop and InDesign are for editing images and creating collateral material and now it’s time to explain how these creations can be used to promote the campaign on social media. Platforms like Twitter, Facebook and Snapchat provide opportunity for growth and exposure like never before. Consistently keeping customers informed about the campaign or organization and gathering likes, shares and retweets is the best advertising in the 21st century, but there is a method to it.
A successful social media campaign starts before the first post is ever made. Those working on the campaign need to have a clear message, tone and target audience so they can be successful and get these potential customers to engage in the call to action. This can done by creating surveys, conducting focus groups and by analyzing data found online for free. When the whole group has the same goals, the campaign is has a much better chance at being successful.
After finalizing the goal of the campaign, the next step is to build brand uniformity. According to Capturely, businesses gain brand consistency by making sure that the feeling conveyed to the customers through messaging stays the same across every platform and channel. This means that all platforms need to have the same logos and headers and the same or very similar handles, or “@’s”. Doing these things boosts the campaigns recognition, trust and revenue.
Now the stage is set to launch the campaign, the product just needs to be completed and launched. I recommend using Canva to experiment and create the campaign because it is easy to use (easier than InDesign) and mostly free. According to prowlpr.com, the benefits of Canva include the built-in sizes and templates for social media posts, an easy share option, easy upload of personal images and logos, and best of all, it automatically saves the designs made on the website, which means they are accessible anywhere without a flash drive.
The image above is one of the first projects I created on Canva and it was so simple to do. It took me about thirty minutes not including the intro videos to get accustomed to the website. There are definitley some pros and cons when comparing it to a paid program like Adobe InDesign and Photoshop, but when needing to create a simple cover photo for social media, Canva is the way to go. The more intricate and detailed the campaign project is, the more I would recommend using one of the Adobe programs since it has more tools in its toolbox.
Take a look at the image above to get an idea at how diverse Canva can be for campaigns and possibly get inspired to start working on that campaign! Good luck and happy designing.